How to Use Wistia - Go Launch!

Wistia is a video hosting platform designed specifically for businesses. It provides users with video marketing tools that can help drive more traffic to their sites, convert leads, and understand their audience better through analytics. Here's a basic guide on how to use Wistia:

1. Setting Up Your Account

Go to the Wistia website.
Click on 'Get Started' or 'Sign Up' and follow the instructions to create an account.

2. Uploading Videos

Once you've logged in, navigate to the 'Media' section.
Click on 'Upload' to add new videos from your computer or drag and drop them into the browser window.
Wistia supports a variety of file formats including MP4, MOV, and AVI.

3. Customizing Your Video Player

Once your video is uploaded, you can customize the player to fit your brand's look and feel.
Adjust player colors, add your company's logo, and customize playback controls.
Set up video thumbnails, which appear before your video starts playing.

4. Organizing Your Videos

Create 'Projects' (folders) to organize your videos. You can categorize them based on topics, campaigns, or any other criteria.
Adjust privacy settings for each project. You can make them public, password-protected, or restrict them to certain domains.

5. Adding Interactive Features

Wistia offers 'Turnstile', an email collection tool that allows you to gather email addresses directly from your video.
Add annotations and CTAs (calls to action) to drive viewer engagement and direct them to specific actions.

6. Embedding Videos on Your Website

Once your video is ready, click on the 'Embed & Share' button.
You'll see multiple options for embedding. Choose the one that fits your website's platform and requirements.
Copy the code and paste it into your website's code where you want the video to appear.

7. Analyzing Performance

Wistia provides robust analytics to understand viewer behavior.
Check 'Video Heatmaps' to see which parts of your video viewers are re-watching, skipping, or engaging with.
Get detailed engagement stats, play rates, and more to refine your video marketing strategies.

8. Integrations and Advanced Features

Wistia integrates with various marketing automation tools, CRM systems, and email platforms. This helps in streamlining your video marketing efforts.
Use Wistia’s API for advanced customizations and integrations.

9. Upgrading and Pricing

Wistia offers a free version with limited features and storage. As your needs grow, consider their paid plans for more advanced features, higher storage, and better support.

Conclusion

Wistia is a powerful platform that can elevate your video marketing efforts. It’s more than just a hosting service; it provides tools to engage with your audience, gather leads, and obtain insightful analytics to optimize your video content. Familiarize yourself with its features and make the most out of your video marketing campaigns.